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Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim; Casais, Beatriz; Proença, João F. - In: Tourism review 77 (2022) 5, pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
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Effects of DMO coordination on destination brand identity : a mixed-method study on the city of Edinburgh
Bregoli, Ilenia - In: Journal of travel research : a quarterly publication of … 52 (2013) 2, pp. 212-224
Persistent link: https://www.econbiz.de/10009749854
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Understanding the city brand in the regional tourism market among college students
Huang, Chenchen; Oh, Keunyoung; Zhang, Qiongyao; Choi, … - In: Journal of travel and tourism marketing 30 (2013) 7/8, pp. 662-671
Persistent link: https://www.econbiz.de/10010246317
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The Image of the Creative City : Some Reflections on Urban Branding in Turin
Vanolo, Alberto - 2014
City-marketing and place-branding strategies today often stress ideas and stereotypes of culture and creativity to …’s branding represents ideas of creativity …
Persistent link: https://www.econbiz.de/10014188140
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Branding destination co-creatively : a case study of tourists' involvement in the naming of a local attraction
Kim, Hany; Stepchenkova, Svetlana; Babalou, Vahideh - In: Tourism management perspectives : TMP 28 (2018), pp. 189-200
Persistent link: https://www.econbiz.de/10011942679
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City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak; Baloglu, Seyhmus - In: Journal of hospitality marketing & management 23 (2014) 3/4, pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
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The mediating role of brand experience in a mid-sized city
Rodrigues, Paula Cristina Lopes; Borges, Ana Pinto; … - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 110-135
Persistent link: https://www.econbiz.de/10012669058
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Assessing managerial methods for evaluating place brand equity : a qualitative investigation
Zavattaro, Staci M.; Daspit, Joshua J.; Adams, Frank G. - In: Tourism management : research, policies, practice 47 (2015), pp. 11-21
Persistent link: https://www.econbiz.de/10010499522
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A typology of organisational stakeholder engagement with place brand identity
Helmi, Jessica; Bridson, Kerrie; Casidy, Riza - In: Journal of strategic marketing 28 (2020) 7, pp. 620-638
Persistent link: https://www.econbiz.de/10012313927
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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla; Sjöblom, Paula; Kantola, Satu-Paivi - In: The journal of product & brand management 24 (2015) 3, pp. 263-275
Persistent link: https://www.econbiz.de/10011378290