Baglieri, D.; Consoli, R. - In: The TQM Journal 21 (2009) 4, pp. 353-364
innovation paradigm in order to analyze its impact on tourism firm management. Design/methodology/approach – First, previous work … one to suggest that tourism firms may strategically leverage virtual communities to build strong customer relationships … innovation schemes with tourism industry. Originality/value – Despite a number of limitations, the work offers a deeper picture …