"Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in...

Strategies of internationalization have long been the focus of international business and global strategy research. While the major theories - process theory and new venture theory - have substantially contributed to our understanding of internationalization processes, they have not yet fully...