Brands in online marketplaces are constantly faced with the challenge of identifying market structure and analyzing competitiveness. To address that lacuna, we model brands' competition through consumers' consideration sets. We draw on a dataset of 6,549,484 records over a period of 10 weeks...

Consumers’ variety-seeking behavior on online marketplaces has received considerable attention in marketing research. We contribute to this line of work by further exploring the relationship between variety-seeking behavior and consumers’ circadian rhythm heterogeneity, using transaction...