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Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories

Racherla, Pradeep; Friske, Wesley - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 548-559

Persistent link: https://www.econbiz.de/10009730149

Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads

Zhou, Wenqi; Duan, Wenjing - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 275-289

Persistent link: https://www.econbiz.de/10009730238

Consumers rule : how consumer reviews influence perceived trustworthiness of online stores

Utz, Sonja; Kerkhof, Peter; Bos, Joost van den - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 49-58

Persistent link: https://www.econbiz.de/10009730287

Examining the RV travelers' camping experience : a social media approach

Fjelstul, Jill; Wang, Youcheng; Li, Xu - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 4, pp. 403-415

Persistent link: https://www.econbiz.de/10009688882

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

Persistent link: https://www.econbiz.de/10009660470

Governance within social media websites : ruling new frontiers

Marlin-Bennett, Renée; Thornton, E. Nicole - In: Telecommunications policy : the international journal … 36 (2012) 6, pp. 493-501

Persistent link: https://www.econbiz.de/10009618721

The adoption of social networking technologies in cinema releases

Westland, James Christopher - In: Information technology and management 13 (2012) 3, pp. 167-181

Persistent link: https://www.econbiz.de/10009619198

The power of evil : the damage of negative social media strongly outweigh positive contributions

Corstjens, Marcel; Umblijs, Andris - In: Journal of advertising research 52 (2012) 4, pp. 433-449

Persistent link: https://www.econbiz.de/10009710180

Don't invade my personal space : facebook's advertising dilemma

Beauchamp, Michelle Bednarz - In: The journal of applied business research 29 (2013) 1, pp. 91-96

Persistent link: https://www.econbiz.de/10009713816