In the past decade, consumer psychology has experienced a crisis of confidence. Research in our field has rightfully been criticized for p-hacking, Hypothesizing After the Results are Known, and other practices that lead to overestimation of the reliability and replicability of published...

Several studies show that information used to screen alternatives becomes less important relative to information acquired latter in the search process simply because it was used to screen. Experiment 1 shows that the tendency to deemphasize prescreening information leads to systematically...

Consumers respond more favorably to positively framed attribute information than to negatively framed attribute information, a finding that has been attributed to the affective associations evoked by each frame. We contend that framing effects also depend on the range and level of reference...

Dijksterhuis, Smith, van Baaren, and Wigboldus (2005) review numerous demonstrations that people's behavior can be influenced non-consciously by subtle environmental primes. They argue there is a direct link between activation of the representation of a behavior (through, for example, perception...

This article introduces a goal-based view of consumer choice in which (1) choice is influenced by three classes of goals (consumption goals, criterion goals, and process goals), (2) goals are cognitively represented, and (3) the impact of a goal on choice depends on its activation. For each...

Visual information search is a combination of two distinct types of behavior. Goal-directed search behavior occurs when consumers use stored search routines to collect information in a deliberate manner. In contrast, exploratory search behavior occurs when consumers are confronted with multiple...

The effects of repeated advertising exposures depend on the size of the interval, or space, between ad exposures. A meta-analysis of 97 verbal learning studies identified several stimulus characteristics and learning context factors that interact with stimulus spacing to facilitate memory for...