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May the force drag your dynamic logo : the brand work-energy effect

Baxter, Stacey M.; Ilicic, Jasmina - In: International journal of research in marketing : IJRM ; … 35 (2018) 3, pp. 509-523

Persistent link: https://www.econbiz.de/10011943268

Why do hypermarkets extend their brands to a growing number of products?

Hasliza Hassan; Muhammad Sabbir Rahman; Abu Bakar Sade - In: International journal of business excellence 17 (2019) 3, pp. 290-305

Persistent link: https://www.econbiz.de/10011997497

Brand personality scale : how do Indian consumers interpret the personality dimensions?

Khandai, Sujata; Agrawal, Bhawna; Gulla, Anju - In: Asian Academy of Management journal : AAMJ 20 (2015) 1, pp. 26-47

Persistent link: https://www.econbiz.de/10011492968

Effects of negative brand information : measuring impact of celebrity identification and brand commitment

Um, Nam-hyun - In: Journal of global marketing 26 (2013) 2, pp. 68-79

Persistent link: https://www.econbiz.de/10010189542

Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding

Chaifetz, Marshal; Smith, Nicholas Pace - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 358-366

Persistent link: https://www.econbiz.de/10012286206

Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands

Pool, Javad Khazaei; Najafabadi, Amir Hossein Jafari - In: Journal for global business advancement : JGBA 8 (2015) 3, pp. 342-353

Persistent link: https://www.econbiz.de/10011536427

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Persistent link: https://www.econbiz.de/10012601505

Social media responses and brand personality in product and moral harm crises : why waste a good crisis?

Nadeau, John; Rutter, Richard; Lettice, Fiona - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1031-1054

Persistent link: https://www.econbiz.de/10012395421

Brand management at a local scale : a case of "Ghost Awareness"

Ruão, Teresa; Marinho, Sandra; Balonas, Sara; Melo, … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 179-193

Persistent link: https://www.econbiz.de/10011552662

The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

Syahida Abd Aziz; Muhammad Shahar Jusoh; Amlus, … - In: International journal of internet marketing and … 12 (2018) 3, pp. 270-289

Persistent link: https://www.econbiz.de/10011918364