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61
When does product
brand
matter to children?
Wang, Fei
;
Li, Shu
- In:
International journal of market research
61
(
2019
)
4
,
pp. 380-393
Persistent link: https://www.econbiz.de/10012172259
Saved in:
62
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
63
Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention
Pilavcioglu, Burak
;
Hodeck, Alexander
;
Nagel, Niels
; …
- In:
Zukunft des Marketings
,
(pp. 37-55)
.
2023
the advertisement, towards the
brand
and on their purchase intention. Results of an empirical study indicate that ads with …
Persistent link: https://www.econbiz.de/10014516159
Saved in:
64
Analysis of
brand
visibility on smartphone images with three-stage model using eye-tracking and EEG : a decision-making study in neuromarketing
Aslan, Ramazan
;
Özbeyaz, Abdurrahman
- In:
Middle East journal of management : MEJM
9
(
2022
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10013350892
Saved in:
65
Healthy and delicious : responsible branding of snacks
Palo-Oja, Outi-Maaria
;
Nieminen, Juuso
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 105-118
Persistent link: https://www.econbiz.de/10013384410
Saved in:
66
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
67
Brand
resonance : an empirical analysis of mobile users in global marketplace
Raut, Umesh Ramchandra
;
Pawar, Prafulla Arjun
;
Brito, …
- In:
International journal of trade and global markets
17
(
2023
)
2
,
pp. 185-200
Persistent link: https://www.econbiz.de/10014287225
Saved in:
68
Satisfaction and loyalty from shopping mall experience and
brand
personality
Kim, Ji Wan
;
Lee, Freddy
;
Suh, Yong Gu
- In:
Services marketing quarterly
36
(
2015
)
1
,
pp. 62-76
Persistent link: https://www.econbiz.de/10010520734
Saved in:
69
Brand
anthropomorphism : conceptualization, measurement and impact on
brand
personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
70
Creating online
brand
personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
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