When does product brand matter to children?
Year of publication: |
2019
|
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Authors: | Wang, Fei ; Li, Shu |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 61.2019, 4, p. 380-393
|
Subject: | brand | children | consumer socialization | critical point | product categorization | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Markenartikel | Brand | Zielgruppe | Target group |
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