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An empirical study of the rela...
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International journal of arts management
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An analytical and comparative approach to cultural heritage experiences enhanced with augmented reality
Maubisson, Laurent
;
Rivière, Arnaud
;
Coutelle, Patricia
- In:
International journal of arts management
25
(
2022
)
1
,
pp. 68-91
Persistent link: https://www.econbiz.de/10014370598
Saved in:
2
Plus de valeur pour plus de satisfaction? : etude du rôle modérateur du cumul d'expériences du consommateur
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Recherche et applications en marketing : RAM
36
(
2021
)
1
,
pp. 6-40
Persistent link: https://www.econbiz.de/10012426161
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3
Replicating consumer value scales : a comparative study of EVS and PERVAL at a cultural heritage site
Gallarza, Martina G.
;
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Journal of business research : JBR
126
(
2021
),
pp. 614-623
Persistent link: https://www.econbiz.de/10012494327
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4
Vers une meilleure appréhension de la valeur perçue d'une expérience de visite en ligne : analyse de la pertinence de l'approche Experiential Value Scale (EVS) à partir d’une doubl...
Maubisson, Laurent
;
Rivière, Arnaud
- In:
Recherche et applications en marketing : RAM
38
(
2023
)
1
,
pp. 94-133
Persistent link: https://www.econbiz.de/10014230277
Saved in:
5
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
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6
Vers une clarification théorique de la notion de valeur perçue en marketing
Rivière, Arnaud
;
Mencarelli, Rémi
- In:
Recherche et applications en marketing
27
(
2012
)
3
,
pp. 97-123
Persistent link: https://www.econbiz.de/10010199786
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7
Do myriad e-channels always create value for customers? : a dynamic analysis of the perceived value of a digital information product during the usage phase
Mencarelli, Rémi
;
Rivière, Arnaud
;
Lombart, Cindy
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665834
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8
Building satisfaction and loyalty during a musical benefit event : a consumer-based approach
Albouy, Jeanne
;
Galan, Jean-Philippe
;
Maubisson, Laurent
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
6
,
pp. 1250-1271
Persistent link: https://www.econbiz.de/10012121915
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9
Nostalgia and technology innovation driving retro music consumption
Cartwright, Phillip A.
;
Besson, Ekaterina
;
Maubisson, …
- In:
European journal of innovation management : EJIM
16
(
2013
)
4
,
pp. 459-494
Persistent link: https://www.econbiz.de/10010225479
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10
How do price perceptions of different brand types affect shopping value and store loyalty?
Diallo, Mbaye Fall
;
Coutelle-Brillet, Patricia
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1133-1147
Persistent link: https://www.econbiz.de/10011411890
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