Showing 71 - 80 of 5,700
Persistent link: https://www.econbiz.de/10012601607
Persistent link: https://www.econbiz.de/10013255845
Persistent link: https://www.econbiz.de/10013272112
Persistent link: https://www.econbiz.de/10013272115
Persistent link: https://www.econbiz.de/10013205205
Persistent link: https://www.econbiz.de/10013279475
Persistent link: https://www.econbiz.de/10012697114
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …
Persistent link: https://www.econbiz.de/10012793072
As a dynamic way to raise funds for professional and private projects in recent years, crowdfunding has made tremendous progress, especially through online platforms. However, research on this subject is still young, leaving room for different perspectives. We therefore approach the marketing...
Persistent link: https://www.econbiz.de/10012483495
Persistent link: https://www.econbiz.de/10012392311