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Smarter pricing : how to capture more value in your market

Cram, Tony - 2006

Persistent link: https://www.econbiz.de/10004845635

Pricing and revenue optimization

Phillips, Robert L. - 2005

Persistent link: https://www.econbiz.de/10004845837

Flexible space solutions: An opportunity for occupiers and investors

O’Roarty, Brenna - In: Journal of Corporate Real Estate 3 (2001) 1, pp. 69-80

management and pricing of commercial real estate. This paper examines the factors underpinning the desire for greater corporate …

Persistent link: https://www.econbiz.de/10014851718

The confidence factor in pricing: driving firm performance

Liozu, Stephan M.; Hinterhuber, Andreas - In: Journal of Business Strategy 34 (2013) 4, pp. 11-21

confidence; pricing capabilities; organizational change capacity; and championing behaviors by top management. The research also … pricing effectiveness (e.g. trainings, pricing tools; pricing performance reviews); improvements in product differentiation … authors document the link between pricing capabilities, organizational confidence and superior firm performance. Practical …

Persistent link: https://www.econbiz.de/10014847241

Consumer tradeoffs in on‐line textbook purchasing

Talaga, James A.; Tucci, Louis A. - In: Journal of Consumer Marketing 18 (2001) 1, pp. 10-20

New forms of retailing present different pricing challenges. The selling of college textbooks over the Internet …

Persistent link: https://www.econbiz.de/10014848250

Trading up: The New American Luxury

Warrington, Traci - In: Journal of Consumer Marketing 21 (2004) 2, pp. 157-158

Persistent link: https://www.econbiz.de/10014848388

Context specificity in use of price information sources

Unni, Ramaprasad; Tseng, D; Pillai, Deepa - In: Journal of Consumer Marketing 27 (2010) 3, pp. 243-250

implications – Retailers should base their pricing on channel characteristics. They should exploit the capabilities of the online … channel to be more competitive. Pricing communication strategies should also take into account extent of time spent online … attract consumers. Pricing strategies should take into account these differences. …

Persistent link: https://www.econbiz.de/10014848798

Contingent consumer decision making in the wine industry: the role of hedonic orientation

Neeley, Concha R.; Sam Min, Kyeong; Kennett‐Hensel, … - In: Journal of Consumer Marketing 27 (2010) 4, pp. 324-335

Purpose – This paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these variables' impact on decision making within this industry have been examined in isolation, this is believed...

Persistent link: https://www.econbiz.de/10014848811

To save or to lose: does framing price promotion affect consumers' purchase intentions?

Gamliel, Eyal; Herstein, Ram - In: Journal of Consumer Marketing 28 (2011) 2, pp. 152-158

Purpose – This paper aims to examine the effect of framing price promotion on consumers' purchase intentions. Retailers typically use the term “save” to present their price deal offers. However, prospect theory predicts that people will be more willing to waive the gain of a certain amount...

Persistent link: https://www.econbiz.de/10014848872

In search of value: how price and store name information influence buyers′ product perceptions

Dodds, William B. - In: Journal of Consumer Marketing 8 (1991) 2, pp. 15-24

Discusses a conceptual model of consumers′ product evaluation that should help marketers′ understanding of price setting. Provides a conceptual model that incorporates acceptable value range and that examines the influence of price and store name information on quality, monetary sacrifice,...

Persistent link: https://www.econbiz.de/10014849035