Narrow search
Showing 91 - 100 of 212,841
Cover Image
Face gain and face loss in restaurant consumers' brand advocate behaviors
Huang, Yu-Shan Sandy; Wang, Yao-Chin; Kuo, Pei-Jou - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 3, pp. 395-415
Persistent link: https://www.econbiz.de/10011997338
Cover Image
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy; Sreejesh, S. - In: International journal of emerging markets 19 (2024) 5, pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Cover Image
When is brand content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Cover Image
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien - In: Journal of business research : JBR 177 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Cover Image
Does brand love lead to brand addiction?
Minh T. H. Le - In: Journal of marketing analytics : JMA 11 (2023) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10014250034
Cover Image
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga; Kim, Hye-yŏng - In: The journal of product & brand management 31 (2022) 7, pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Cover Image
Brand awareness, word-of-mouth and willingness-to-pay (WTP) high price : the role of herbal brand image in Ghana
Oppong, Peter Kwasi; Owusu, Joseph; Owusu Ansah, Wilberforce - 2022
Persistent link: https://www.econbiz.de/10013429147
Cover Image
Mediating role of hedonic and utilitarian brand attitude between eWOM and purchase intentions : a context of brand fan pages in Facebook
Kunja, Sambashiva Rao; Kumar, Arvind; Rao, Bramhani - In: Young consumers : insight and ideas for responsible … 23 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10013367766
Cover Image
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.; Alcántara-Pilar, Juan Miguel; … - In: Journal of marketing communications 28 (2022) 5, pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Cover Image
The effects of brand community identification on consumer behavior in online brand communities
Valmohammadi, Changiz; Taraz, Roghayeh; Mehdikhani, Rasoul - In: Journal of internet commerce 22 (2023) 1, pp. 74-96
Persistent link: https://www.econbiz.de/10013547771