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Impact of brand engagement on behavioral loyalty, brand equity and WOM through attitudinal loyalty
Goyal, Anita; Verma, Pranay - In: Journal of international food & agribusiness marketing 35 (2023) 1, pp. 88-109
Persistent link: https://www.econbiz.de/10013549084
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Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma; Siwi, Inggit Sekar Madu; Munawaroh; … - In: Journal of promotion management : innovations in … 29 (2023) 3, pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
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Differences between robot servers and human servers in brand modernity, brand love and behavioral intentions in the restaurant industry
Kim, Heather Markham; Abbas, Jawad; Ul Haq, Muhammad Zia; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 7, pp. 1774-1788
Persistent link: https://www.econbiz.de/10014315894
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Cultivating consumer-brand relationship in social media : the role of consumer willingness to engage
Chan, Terri H. - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
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The role of brand experience and E-Wom on purchase decisions
Sudirman, Hudyah Astuti; Sartika, Dewi; Anindita, Marsha; … - 2023
Persistent link: https://www.econbiz.de/10014325073
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Beyond brand hate : are you willing to forgive a negative experience with your smartphone mobile communications' brand?
Costa, Jorge; Azevedo, António - In: Corporate reputation review 26 (2023) 2, pp. 83-96
Persistent link: https://www.econbiz.de/10014327295
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A mechanism for employees' brand citizenship behavior (BCB) and negative word-of-mouth (NWOM) : the divergent moderating effects of horizontal collectivism
Lee, Sang Bong; Liu, Shih Hao; Maertz, Carl P.; Singh, … - In: The journal of product & brand management 32 (2023) 7, pp. 1123-1138
Persistent link: https://www.econbiz.de/10014334407
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The subsequent effects of negative emotions : from brand hate to anti-brand consumption behavior under moderating mechanisms
Rahimah, Anni; Dang Huu Phuc; Nguyen, Tessa Tien; … - In: The journal of product & brand management 32 (2023) 4, pp. 618-631
Persistent link: https://www.econbiz.de/10014281359
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How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa; Amelia, Maria Veronica; Tan, Garry … - In: The journal of product & brand management 32 (2023) 4, pp. 645-660
Persistent link: https://www.econbiz.de/10014281363