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Understanding young adult drink-driving behaviour : a value benefit perspective

Fry, Marie-Louise - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 227-235

Persistent link: https://www.econbiz.de/10003832748

Seeking the pleasure zone : understanding young adult’s intoxication culture

Fry, Marie-Louise - In: Australasian marketing journal 19 (2011) 1, pp. 65-70

Persistent link: https://www.econbiz.de/10008908945

Discourses of consumer's alcohol resistant identities

Fry, Marie-Louise - In: Journal of nonprofit & public sector marketing 23 (2011) 4, pp. 348-366

Persistent link: https://www.econbiz.de/10009411305

Case study: Hello sunday morning! : towards ‘practices’ of responsible drinking

Fry, Marie-Louise - In: Social marketing and behaviour change : models, theory …, (pp. 109-117). 2014

Persistent link: https://www.econbiz.de/10010477274

Countering consumption in a culture of intoxication

Fry, Marie-Louise - In: Journal of marketing management : MM 26 (2010) 13/14, pp. 1279-1294

Persistent link: https://www.econbiz.de/10008810699

Understanding young adult drink-driving behaviour : a value benefit perspective

Fry, Marie-Louise - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 227-235

Persistent link: https://www.econbiz.de/10009882281

Does ethics need religion? : evaluating the importance of religiosity in consumer ethics

Arli, Denni - In: Marketing intelligence & planning 35 (2017) 2, pp. 205-221

Persistent link: https://www.econbiz.de/10011700802

Investigating consumer ethics : a segmentation study

Arli, Denni - In: The journal of consumer marketing 34 (2017) 7, pp. 636-645

Persistent link: https://www.econbiz.de/10011808333

Does social media matter? : investigating the effect of social media features on consumer attitudes

Arli, Denni - In: Journal of promotion management : JPM 23 (2017) 4, pp. 521-539

Persistent link: https://www.econbiz.de/10011799267

Modeling the effects of strategic flexibility, organisational learning on e-business adoption and competitive advantage : an empirical investigation

Voola, Ranjit; Bougoure, Ursula; Fry, Marie-Louise - 2005

The role of intangible firm capabilities as a source of competitive advantage has come into prominence in marketing strategy literature, due to the Resource Based View. This paper applies the Resource Based View and hypothesizes that strategic flexibility and organisation learning,...

Persistent link: https://www.econbiz.de/10009437916