With the growth of technology and the exigency to continuously improve their socioeconomic position, users must gradually adopt new AI-based solutions. However, users may experience dissatisfaction and frustration when faced with the replacement of previous systems. To bridge this gap, this...

Recent studies have highlighted the importance of research on consumers’ green behavior in emerging markets. This study aims to determine the variables of the theory of planned behavior (TPB) that influence green purchase intentions in Mexico. Into the model, we incorporated ecological...

Purpose: This paper aims to examine the effect of product market competition on firms’ unethical behavior (FUB) in the Chinese insurance industry and to further explore the boundary conditions of the main effects. On the basis of China’s commercial foundation, the study constructs a...