Zalan, Tatiana; Barbesino, Paolo - In: Digital business 3 (2023) 2, pp. 1-7
significant financial resources in developing the building blocks of the metaverse. The purpose of this opinion piece aimed … primarily at practitioners is to explore the key question: What is needed to make the metaverse real? What are the key … uncertainties that must be resolved? We are motivated by shedding light on whether the metaverse is just a new marketing buzzword or …