Marketing on the metaverse : research opportunities and challenges
Shuya Lu, Ofer Mintz
| Year of publication: |
2023
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|---|---|
| Authors: | Lu, Shuya ; Mintz, Ofer |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-8182, ZDB-ID 2668418-4. - Vol. 13.2023, 1/2, p. 151-166
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| Subject: | Marketing challenges | Marketing strategy | Metaverse | Metaverse marketing | Marketingmanagement | Marketing management | Marketing |
| Description of contents: | Description [doi.org] |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-023-00255-5 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014327822