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An exploratory analysis in applying lean manufacturing to a labor‐intensive industry in China

Comm, Clare L.; Mathaisel, Dennis F.X. - In: Asia Pacific Journal of Marketing and Logistics 17 (2005) 4, pp. 63-80

labor‐intensive textile firm in China? Data were collected from a family‐owned manufacturing plant, Orient Hand bag Ltd., in … Fujian, China, and an Arena™ simulation model was developed to answer this question. The results indicate that, by applying …

Persistent link: https://www.econbiz.de/10014674581

An evaluation of stakeholder relationship marketing in China

Murphy, Brian; Wang, Rongmei - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 7-18

marketing in China as a foundation for definitive validation from planned research on more Chinese businesses. Practical …

Persistent link: https://www.econbiz.de/10014674584

Sex appeal advertising: gender differences in Chinese consumers’ responses

Liu, Fang; Li, Jianyao; Cheng, Hong - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 1, pp. 19-28

appeal advertising. Design/methodology/approach – Experiments were conducted at a university in South China with a total of …

Persistent link: https://www.econbiz.de/10014674585

The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities

Pentecost, Robin; Ofstad, Lars - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 2, pp. 129-145

Purpose – This study aims to extend the knowledge and literature on which information sources influences (explicit service promises such as advertising, personal selling; implicit service promises such as tangibles and price; past experiences; word of mouth; image and reputation) Chinese...

Persistent link: https://www.econbiz.de/10014674592

Brand preferences and brand choices among urban Chinese consumers

Kwok, Simon; Uncles, Mark; Huang, Yimin - In: Asia Pacific Journal of Marketing and Logistics 18 (2006) 3, pp. 163-172

Purpose – Aims to review, update, and extend the understanding of country‐of‐origin (COO) effects in China. This …. The study provides a strong empirical update on the COO effect in China. …

Persistent link: https://www.econbiz.de/10014674594

Economic development and channel evolution in The People's Republic of China

Yi, Ling; Jaffe, Eugene D. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 1, pp. 22-39

. Research limitations/implications – More cross‐sectional data for China are needed in order to better analyze the impact of …

Persistent link: https://www.econbiz.de/10014674608

Correlates of successful brand advertising in China

Tai, Susan H.C. - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 1, pp. 40-56

Purpose – This study aims to investigate the relationship between successful brand advertising campaigns in China and … advertising in China. No significant relationship is found between brand success and competition or agency/client relationship … regions in China. Originality/value – In addition to providing researchers with further understanding of brand advertising in …

Persistent link: https://www.econbiz.de/10014674609

Logistics service providers in China

Hong, Junjie; Chin, Anthony T.H.; Liu, Binglian - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 168-181

country as well as a comparatively developed Chinese city (Tianjin); reveal the disparities between China and Tianjin, as well … research is based on two surveys conducted in China and Tianjin, respectively, under the support from government authorities …. Comparative analyses were conducted to ascertain the differences between logistics firms in China and developed countries, as well …

Persistent link: https://www.econbiz.de/10014674616

A descriptive study of the marketing practices of Chinese private entrepreneurs

Vanhonacker, Wilfried R.; Zweig, David; Fung Chung, Siu - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 2, pp. 182-198

Purpose – This study is designed to describe the marketing practices of private entrepreneurs in mainland China. Design …/methodology/approach – Personal interviews were conducted with 200 private entrepreneurs in China. A structured survey instrument was used and data … industrial client base among private companies in China; their marketing practices suggest that they prefer tight control over …

Persistent link: https://www.econbiz.de/10014674617

An in‐depth examination of China's advertising regulation system

Gao, Zhihong - In: Asia Pacific Journal of Marketing and Logistics 19 (2007) 3, pp. 307-323

; to provide an in‐depth understanding of the Chinese advertising regulation system; and to use China as a case study to …

Persistent link: https://www.econbiz.de/10014674623