Similar Search Results

A comparative study of Chinese and US consumers' attitudes toward advertising regulation

Gao, Zhihong; Zhang, Hongxia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 1, pp. 72-90

Purpose – The purpose of this paper is to investigate consumer attitudes toward advertising regulation in local contexts. Design/methodology/approach – A survey was carried out of 211 Chinese consumers and 205 US consumers. Findings – It was found that the two samples converge in their...

Persistent link: https://www.econbiz.de/10014674725

Cultural dimensions and materialism: comparing Canada and China

Ogden, Harold; Cheng, Shen - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 431-447

Purpose – The purpose of this paper is to examine levels of materialism in Canada and China and how they vary with … differences in materialism and goes on to find that the cultural differences between Canada and China have changed since the …

Persistent link: https://www.econbiz.de/10014674743

The underlying motivations of Chinese wine consumer behaviour

Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 4, pp. 473-485

Purpose – The purpose of this paper is to discover the underlying motivations of Chinese wine consumption. Design/methodology/approach – Qualitative focus group interviews were performed on 36 Chinese wine consumers and four focus groups were performed, with participants segmented into...

Persistent link: https://www.econbiz.de/10014674745

The dual impact of traditional and national cultural values on expatriate ethnic groups' attitudes and willingness to buy

Koubaa, Yamen; Ulvoas, Gaelle; Chew, Patricia - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 626-640

Purpose – The purpose of this paper is to examine the dual influence of traditional Chinese and national Singaporean cultural values on the attitude towards skin beauty and the purchase intention relating to skin care cosmetics among Chinese Singaporean women. It aims is to investigate how...

Persistent link: https://www.econbiz.de/10014674753

Enliven corporate brands in Chinese

Jaw, Yi‐Long; Wang, Ru‐Yu; Ying‐Yu Hsu, Carol - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 641-666

cross‐strait markets of Taiwan and Mainland China, which underlies various ideologies. Design/methodology/approach – This …/implications – Since China and Taiwan share the same Chinese culture, the qualitative method proposed by the present authors is more …

Persistent link: https://www.econbiz.de/10014674754

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market

Kim, Wooyang; Di Benedetto, C. Anthony; Lancioni, Richard A. - In: Asia Pacific Journal of Marketing and Logistics 23 (2011) 5, pp. 714-744

innovativeness (both DSI and GI), and test it using binomial logistic regression, with a sample of 614 respondents from Korea, China …

Persistent link: https://www.econbiz.de/10014674757

Like it or not: differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim‐Shyan; … - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 23-40

Purpose – The purpose of this paper is to examine Asian consumers' attitudes towards television advertisements (ads) to provide an insight into the antecedents and consequences of liked and disliked ads and the cultural differences that influence these relationships....

Persistent link: https://www.econbiz.de/10014674762

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

“Chris” Yang, Hongwei; Liu, Hui; Zhou, Liuning - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 59-77

Purpose – The purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al. 's model to predict young Chinese consumers' mobile viral attitudes, intents and behavior. Design/methodology/approach – A paper survey was...

Persistent link: https://www.econbiz.de/10014674764

Perception of puffery in advertising: investigating the China‐US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198

Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the … on consumer psychology, which bridges the sharp divide between the two models of puffery regulation represented by China …

Persistent link: https://www.econbiz.de/10014674769

Managing strategic business relationships in retail operations: evidence from China

Yu, Wantao; Ramanathan, Ramakrishnan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 372-393

in China. Findings – The findings indicate that good relationships with customer and supplier could enable retailers to … bodies as a necessary, but not sufficient, condition for retail success in China. Originality/value – This study seems to be …

Persistent link: https://www.econbiz.de/10014674778