Almost all large consumer goods companies operating in Bhutan actually operate through their Indian offices since India has a free trade agreement with Bhutan. Bhutan has a unique rural market structure, and the 4Ps (Product, Place, Price and Promotion) and 4As (Awareness, Availability,...

The launch of Oreo cookies by Kraft-Cadbury India, a subsidiary of the US-based Kraft Foods Inc., created a storm in a milk-cup. It launched its world famous brand Oreo at a time when the premium biscuit category was getting increasingly competitive in India. In order to achieve success, Kraft...