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The consumer psychology of brands
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 7-17
Persistent link: https://www.econbiz.de/10009548918
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The concept of brand experience
Schmitt, Bernd - In: The journal of brand management : an international journal 16 (2008/09) 7, pp. 417-419
Persistent link: https://www.econbiz.de/10009524658
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Bridging theory and practice : a conceptual model of relevant research
Schmitt, Bernd - In: Cracking the code : leveraging consumer psychology to …, (pp. 3-20). 2012
Persistent link: https://www.econbiz.de/10009348444
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The consumer psychology of customer-brand relationships : extending the AA relationship model
Schmitt, Bernd - In: Journal of consumer psychology : JCP : the official … 23 (2013) 2, pp. 249-252
Persistent link: https://www.econbiz.de/10009766853
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Experience marketing : concepts, frameworks and consumer insights
Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10009154596
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The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd - 2014
Persistent link: https://www.econbiz.de/10013547541
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Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
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Marketing function and form : how functionalist and experiential architectures affect corporate brand personality
Raffelt, Ursula; Schmitt, Bernd; Meyer, Anton - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 201-210
Persistent link: https://www.econbiz.de/10009779995
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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - 2013
Persistent link: https://www.econbiz.de/10009781365
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Eliza in the uncanny valley : anthropomorphizing consumer robots increases their perceived warmth but decreases liking
Kim, Seo Young; Schmitt, Bernd; Magnenat-Thalmann, Nadia - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10012016690