Purpose – The purpose of this paper is to engage a different notion of feminism in accounting by addressing the issues … of feminism, balance, and integration as a means of understanding differently the world for which one accounts. The ideas … are communicated by the sharing of experiences through myth and storytelling. Design/methodology/approach – An alternative …

. This study extends the consumer storytelling literature that follows from creating VNA and its use for deepening … understanding of consumer reports of their enactments of brand myths. …

, and how storytelling can help us understand the resulting entanglement of actors and power. This paper combines a … discussion of power and empowerment in community-based tourism with storytelling. Design/methodology/approach – The fictional … valuable sources of tacit contextual knowledge. Originality/value – Storytelling and dialogue are recommended methods to obtain …

established principles concerning the successful integration after M&As as tenacious myths and provides more differentiated …. The integration process of two separate entities has been found to be of importance, and has, accordingly, received a … integration process and the generation of value. Nonetheless, M&As’ efforts still often fail to create value. So is the common …