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ECONIS (ZBW)
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Book essay on "the dark side of transformational leadership : a critical perspective"
De Villiers, Rouxelle
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2512-2514
Persistent link: https://www.econbiz.de/10010483041
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2
Consumer brand enmeshment : typography and complexity modeling of consumer brand engagement and brand loyalty enactments
De Villiers, Rouxelle
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1953-1963
Persistent link: https://www.econbiz.de/10011384206
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3
Experiences that make consumers think : cognitive experiences
De Villiers, Rouxelle
- In:
International journal of business and economics
16
(
2017
)
2
,
pp. 177-179
Persistent link: https://www.econbiz.de/10011971486
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4
QCA in empirical marketing research : an experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
De Villiers, Rouxelle
- In:
Australasian marketing journal
25
(
2017
)
3
,
pp. 225-250
Persistent link: https://www.econbiz.de/10011792005
Saved in:
5
Making tough decisions competently : assessing the value of product portfolio planning methods, devil's advocacy, group discussion, weighting priorities, and evidenced-based inform...
De Villiers, Rouxelle
;
Woodside, Arch G.
;
Marshall, Roger
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2849-2862
Persistent link: https://www.econbiz.de/10011507780
Saved in:
6
The impact of skills development interventions on corporate control : executives' & directors' coaching
De Villiers, Rouxelle
;
Botes, Vida
- In:
Corporate board : role, duties & composition; …
9
(
2013
)
3
,
pp. 50-65
Persistent link: https://www.econbiz.de/10011384279
Saved in:
7
The adoption journey of QCA as research method : a meta-analysis of a decade in marketing academic literature
De Villiers, Rouxelle
;
Tipgomut, Pornchanoke
;
Hess, …
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 198-221
Persistent link: https://www.econbiz.de/10013177326
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8
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
Kim, Jungkeun
;
Park, Jooyoung
;
Kim, Seongseop
; …
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 738-767
Persistent link: https://www.econbiz.de/10013173446
Saved in:
9
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
10
Embracing asymmetric reality and displacing symmetric theory/testing
De Villiers, Rouxelle
;
Woodside, Arch G.
- In:
Australasian marketing journal
26
(
2018
)
4
,
pp. 315-316
Persistent link: https://www.econbiz.de/10011965428
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