Elaboration of marketing communication through visual media : an empirical analysis
Surej P. John, Rouxelle De'Villiers
| Year of publication: |
2020
|
|---|---|
| Authors: | John, Surej P. ; De Villiers, Rouxelle |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-14
|
| Subject: | Argument quality | Customer engagement | Education marketing | Marketing communication | Tourism marketing | Visual media | Marketingmanagement | Marketing management | Tourismusmarketing | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Werbung | Advertising | Marketing | Kommunikationsmedien | Communication media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102052 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238358