Bad service experiences potentially leading to long-standing grudges can be quite costly for an organization. In many cases, corporate actions and policies cause grudges as consumers grow more and more frustrated about their interactions with large, impersonal companies. The primary objectives...

Bad service experiences potentially leading to long-standing grudges can be quite costly for an organization. In many cases, corporate actions and policies cause grudges as consumers grow more and more frustrated about their interactions with large, impersonal companies. The primary objectives...

For a project to be successful team members must be aligned with each other on their goal. The purpose of this study was to understand how a cross-functional project team engages in accepting a project goal as real. We framed our study using shared reality theory and a qualitative approach to...

Purpose – The aim of this paper is to link complexity theory to the intentional change process by examining the role of emotional attraction. A research study currently underway on intentional change theory (ICT) in a healthcare context is presented. Design/methodology/approach – This paper...

Purpose – The purpose of this research is to provide an empirical examination of the role of the salesperson in the new product/service development process. Design/methodology/approach – A survey was mailed to 2,650 sales managers representing US firms across the nation, and the resulting...