Narrow search
Showing 1 - 10 of 27,188
Cover Image
Integrated marketing communications : from media channels to digital connectivity
Mulhern, Frank - In: Journal of marketing communications 15 (2009) 2/3, pp. 85-101
Persistent link: https://www.econbiz.de/10003881169
Cover Image
The impact of media on the legitimacy of new market categories : the case of broadband internet
Schultz, Patrick L.; Marinovic Guijón, Alejandra; … - In: Journal of business venturing 29 (2014) 1, pp. 34-54
Persistent link: https://www.econbiz.de/10010235263
Cover Image
Gender inequality in new media : evidence from Wikipedia
Hinnosaar, Marit - In: Journal of economic behavior & organization : JEBO 163 (2019), pp. 262-276
Persistent link: https://www.econbiz.de/10012145041
Cover Image
A longitudinal cross-product analysis of media-budget allocations : how economic and technological disruptions affected media choices across industries
Barrio-García, Salvador del; Kamakura, Wagner A.; … - In: Journal of interactive marketing : a quarterly … 45 (2019), pp. 1-15
Persistent link: https://www.econbiz.de/10011997970
Cover Image
Partisan selective exposure in news consumption
Dejean, Sylvain; Lumeau, Marianne; Peltier, Stéphanie - In: Information economics and policy : IEP 60 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013426758
Cover Image
Accountability and platforms' governance : the case of online prominence of public service media content
Rozgonyi, Krisztina - In: Internet policy review : journal on internet regulation 12 (2023) 4, pp. 1-36
Public discourse has moved online, enabled by platforms, which in the context of information and media content have … become an essential source, access point and key distributor of information. Public Service Media (PSM) - the 'basic … necessity and possibilities of safeguards for PSM content delivery on digital online platforms as an issue of media pluralism …
Persistent link: https://www.econbiz.de/10014632356
Cover Image
The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry
González-Maestre, Miguel; Martínez-Sánchez, Francisco - In: SERIEs - Journal of the Spanish Economic Association 5 (2014) 1, pp. 105-124
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …
Persistent link: https://www.econbiz.de/10011650282
Cover Image
The role of platform quality and publicly owned platforms in the free-to-air broadcasting industry
González Maestre, Miguel; Martínez Sánchez, Francisco - In: SERIEs : Journal of the Spanish Economic Association 5 (2014) 1, pp. 105-124
In this study, we consider the role of a publicly owned platform and programme quality in the free-to-air broadcasting … connection between programme quality and advertising incentives is drastically different in each scenario. We also consider the …
Persistent link: https://www.econbiz.de/10010350364
Cover Image
A theory of media self-silence
Andina-Díaz, Ascensión; García Martínez, José A. - 2015
Persistent link: https://www.econbiz.de/10011546793
Cover Image
Media silence, feedback power and reputation
Andina-Díaz, Ascensión; García Martínez, José A. - 2014
Persistent link: https://www.econbiz.de/10010433535