Reports on an empirical study of media decisions: the findings show, not unexpectedly, that advertising agencies with a … advertising costs. Sums up that it is reasonable to assume that better media choice can be achieved by taking account of the … separate media department use more information and carry out more detailed selection processes. Decides to consider some of the …

The purpose of this article is to determine which were the global marketing budgets trends and also to establish how … the Global Economic Crisis influenced the investments in advertising. The investments in advertising can increase or … consumer’s media behavior and so on. We will see if the investments in the main media (print, TV, radio, internet, outdoor …

communicate with the electorate. We construct a model where two parties fund both the "creative" and "media" elements of political … advertising and examine how campaign budgets affect advertising strategies in the context of a political campaign. Our key finding … is that tight campaign limits stimulate aggressive advertising on the part of competing parties, while generous budgets …

Looks at the legal position surrounding advertising to the young in Norway; this is regulated by the 1972 Marketing … Control Act (MCA), but this has no total prohibition against direct advertising to children. Outlines the MCA’s concepts of … “good marketing practice” and “unfair in relation to consumers” as these affect protection of children, and the work of the …

News media plays an important role in modern financial markets. In this paper, we analyse the role played by the news … media in an historical financial market. Using The Times's coverage of companies listed on the London stock market between … 1825 and 1870, we examine the determinants of media coverage in this era and whether there was a media discount. Our main …