Yadav, Neetu; Sehgal, Vineet - In: Journal of Strategy and Management 12 (2019) 2, pp. 208-226
Purpose: The purpose of this paper is to analyze the content of mission statements of India’s Super 50 companies, selected from Forbes India magazine, on multiple aspects such as components, stakeholders’ inclusion, content readability and strategic orientation. Design/methodology/approach:...