Similar Search Results

It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services

Bertele, Kerrie; Feiereisen, Stephanie; Storey, Chris; … - In: Journal of business research : JBR 107 (2020), pp. 38-49

Persistent link: https://www.econbiz.de/10012156670

From the global to the everyday : anti-globalization metaphors in Trump's and Salvini's political language

Freistein, Katja; Gadinger, Frank; Unrau, Christine - 2020

narratives, metaphors, and emotions. We argue that right-wing populists skillfully present abstract phenomena of globalization … and translate them to individual experiences of 'ordinary people'. Metaphors play a crucial role in populist storytelling … recent cases of 'successful' right-wing populist, anti-globalization storytelling, which build on strong metaphors. One is …

Persistent link: https://www.econbiz.de/10012196929

Verticality in product labels and shelves as a metaphorical cue to quality

Machiels, Casparus J. A.; Orth, Ulrich R. - In: Journal of retailing and consumer services 37 (2017), pp. 195-203

Persistent link: https://www.econbiz.de/10011729841

The effect of spicy gustatory sensations on variety-seeking

Mukherjee, Sayantani; Kramer, Thomas; Kulow, Katina - In: Psychology & marketing 34 (2017) 8, pp. 786-794

Persistent link: https://www.econbiz.de/10011738086

Sailing through marketing : a critical assessment of spatiality in marketing literature

Giovanardi, Massimo; Lucarelli, Andrea - In: Journal of business research : JBR 82 (2018), pp. 149-159

Persistent link: https://www.econbiz.de/10011771821

A corpus study of bank financial analyst reports : semantic fields and metaphors

Cheng, Winnie; Ho, Janet - In: International journal of business communication : IJBC … 54 (2017) 3, pp. 258-282

Persistent link: https://www.econbiz.de/10011707429

Co-creative learning in innovation laboratories using lego serious play workshops

Ǧaiyūsī, ʿAuda Rāšid al-; Durugbo, Christopher M. - In: International journal of innovation and technology … 17 (2020) 7, pp. 2050051-1-2050051-27

Persistent link: https://www.econbiz.de/10012544195

The "dead goat syndrome" in organisations

Osafo, Emmanuel; Yawson, Robert M. - In: International journal of business and systems research … 15 (2021) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10012506157

Leading quality management transformation in complexity through adaptive space and metaphors

Hansen, David; Lilja, Johan - In: Key challenges and opportunities for quality, …, (pp. 203-230). 2021

Persistent link: https://www.econbiz.de/10012506175

Framing the basic income : an experimental study of how arguments and metaphors influence individuals' opinion formation

Legein, Thomas; Vandeleene, Audrey; Randour, François; … - In: Basic income studies : BIS ; an international journal … 13 (2018) 2, pp. 1-16

Persistent link: https://www.econbiz.de/10011960424