Sailing through marketing : a critical assessment of spatiality in marketing literature
Massimo Giovanardi, Andrea Lucarelli
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Giovanardi, Massimo ; Lucarelli, Andrea |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 82.2018, p. 149-159
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| Subject: | Space | Place | Geography | Spatiality | Marketing theory | Metaphors | Regionaler Arbeitsmarkt | Regional labour market | Regionalökonomik | Regional economics | Wirtschaftsgeographie | Economic geography | USA | United States | Theorie | Theory | Marketingtheorie |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.09.029 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771821