Halal Food and Islamic finance industry in Malaysia have been reported to be the two fastest growing Shari’a-compliant industries with an annual growth rate at 15% to 20%. Despite being the largest market in Islamic finance, there is a low penetration of Islamic financing among halal business...

Purpose – The purpose of this study is to develop and formulate marketing strategies by utilizing the importance‐performance analysis (IPA) which is an easy‐to‐use analytical technique that offers prescriptions for the management of customer satisfaction. Design/methodology/approach –...

Purpose: The purpose of this paper is to examine whether individual market orientation facilitates the development of learning orientation before influencing business-to-business (B2B) salespeople’s performance within the banking industry. Design/methodology/approach: Data were gathered from...

Purpose: Considering that little is known on market orientation at the individual level, this study investigates the effects of individual market orientation on proactive service behavior, and subsequently, sales performance among business-to-business salespeople. Based on social cognitive...

Chapter 1: Halal Science -- Chapter 2: Halal Business Model -- Chapter 3: Halal Management and Finance -- Chapter 4: Food Security -- Chapter 5: Halal and Quality of Life -- Chapter 6: Halal and Technology -- Chapter 7: Halal Standards and Regulations

Purpose – The study aims to examine the impact of globalization of film business on the Malaysian film industry. Design/methodology/approach – Interviews were conducted as the primary source of information from film industry players in Malaysia. Findings – Globalization of film business...