Purpose – The purpose of this paper is to seek to illuminate the challenges and potentials that might be encountered by the exporters of Malaysian's tropical fruits, particularly the Harumanis mango into the Japanese market. Design/methodology/approach – The research method utilised in the...

Purpose – The purpose of this paper is to investigate first, the consumer buying behaviour and claims pattern of medical and health insurance (MHI)/medical and health takaful (MHT) policies and second, to determine whether moral hazard exists among policyholders at the time of application for...

Purpose – The study aims to examine the impact of globalization of film business on the Malaysian film industry. Design/methodology/approach – Interviews were conducted as the primary source of information from film industry players in Malaysia. Findings – Globalization of film business...

Purpose – This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach – A survey of the fast food industry in Malaysia was conducted as the primary source of information. Findings – It...