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Hi fans! : tell us your story! ; incorporating a stewardship-based social media strategy to maintain brand reputation during a crisis

Byrd, Simone - In: Corporate communications : an international journal 17 (2012) 3, pp. 241-254

Persistent link: https://www.econbiz.de/10009621681

Hi fans! Tell us your story!: Incorporating a stewardship-based social media strategy to maintain brand reputation during a crisis

Byrd, Simone - In: Corporate communications : an international journal 17 (2012) 3, pp. 241-255

Persistent link: https://www.econbiz.de/10010011448

Corporate communication practice and pedagogy at the dawn of the new millennium

Goodman, Michael B. - In: Corporate Communications: An International Journal 11 (2006) 3, pp. 196-213

Purpose – To explore the case for, and value of, corporate communication practice in professional development. Design/methodology/approach – This article, based on the findings of the Corporate Communication Institute's (CCI) Corporate Communication Practices and Trends 2005 Study, aims to...

Persistent link: https://www.econbiz.de/10014691640

Introduction to the special issue

Goodman, Michael B. - In: Corporate Communications: An International Journal 15 (2010) 2, pp. 133-142

Purpose – The purpose of this paper is to discuss the future of corporate communication professionals and researchers; to present the findings of the Corporate Communication International (CCI) Corporate Communication Practices and Trends Study 2009; and to introduce the issues presented in the...

Persistent link: https://www.econbiz.de/10014691746

Introduction to the special issue: Corporate communication : the way forward, on the occasion of CCI: Corporate Communication International's 10th anniversary

Goodman, Michael B. - In: Corporate communications : an international journal 15 (2010) 2, pp. 133-142

Persistent link: https://www.econbiz.de/10003981725

Transformation and the corporate communication profession : guest editorial

Goodman, Michael B. - In: Corporate communications : an international journal 17 (2012) 3, pp. 233-240

Persistent link: https://www.econbiz.de/10009621687

Today's corporate communication function

Goodman, Michael B. - In: Handbook of corporate communication and public …, (pp. 200-226). 2004

Persistent link: https://www.econbiz.de/10002559172

Communicating strategic change : the continuum of reputation, issues management, and crisis management is built on a positive corporate culture

Goodman, Michael B. - In: Social media and crisis communication, (pp. 41-56). 2018

Persistent link: https://www.econbiz.de/10011732297

Introduction to the special issue: corporate communication – transformation of strategy

Goodman, Michael B. - In: Journal of Business Strategy 40 (2019) 6, pp. 3-8

Purpose: The contemporary business environment for public companies is much more multinational and multicultural than at any previous time. It is now driven by complex economic, political, technological and demographic forces such as these six: multipolarity eclipses globalization; the internet...

Persistent link: https://www.econbiz.de/10012186332

Tradition and innovation: the China business communication study

Goodman, Michael B.; Wang, Jay - In: Journal of business strategy 28 (2007) 3, pp. 34-41

Persistent link: https://www.econbiz.de/10003487034

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