Hi fans! : tell us your story! ; incorporating a stewardship-based social media strategy to maintain brand reputation during a crisis
Simone Byrd
Year of publication: |
2012
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Authors: | Byrd, Simone |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 17.2012, 3, p. 241-254
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Subject: | Toyota-Jidōsha-Kōgyō-KK | Öffentlichkeitsarbeit | Public relations | Social Web | Social web | Krisenmanagement | Crisis management | Markenimage | Brand image | Prinzipal-Agent-Theorie | Agency theory | Kfz-Industrie | Automotive industry | Japan |
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