Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: Corporate Communications: An International Journal 13 (2008) 4, pp. 380-393
communication design and implementation phases of the privatization process of El Al airlines. Design/methodology/approach – This … an exclusive‐national image, focusing on the implementation of its new corporate image communication process. Findings … – The case study described here suggests that the corporate image communication process of a company that has become a …