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Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier; Bang, Nguyen; Melewar, T. C.; … - In: Qualitative market research : an international journal 17 (2014) 4, pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
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The role of corporate reputation on co-operants behavior and organizational performance
Graca, Casimiro Almeida M.; Coelho, Arnaldo - In: The journal of management development 35 (2016) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10011459122
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Google in China: government censorship and corporate reputation
O'Rourke, James S.; Harris, Brynn; Ogilvy, Allison - In: Journal of Business Strategy 28 (2007) 3, pp. 12-22
Purpose – This paper examines the communication strategies organization, and tactics of Google as corporate executives …
Persistent link: https://www.econbiz.de/10014845115
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Communicating a new corporate image during privatization: the case of El Al airlines
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: Corporate Communications: An International Journal 13 (2008) 4, pp. 380-393
communication design and implementation phases of the privatization process of El Al airlines. Design/methodology/approach – This … an exclusive‐national image, focusing on the implementation of its new corporate image communication process. Findings … – The case study described here suggests that the corporate image communication process of a company that has become a …
Persistent link: https://www.econbiz.de/10014691703
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Researching corporate social responsibility communication : themes, opportunities and challenges
Crane, Andrew; Glozer, Sarah - In: Journal of management studies : JMS 53 (2016) 7, pp. 1223-1252
Persistent link: https://www.econbiz.de/10011634530
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Communication and PR in crisis situations
Paicu, Claudia Elena; Frâncu, Laurenţiu Gabriel - In: Theoretical and applied economics : GAER review 23 (2016) 3, pp. 361-370
Persistent link: https://www.econbiz.de/10011565162
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Impact of internal marketing on the customer perceptions in SMEs
Demir, Ahmet - In: International journal of services and operations … 42 (2022) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10013367345
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Tetra Pal Italy's ingredient branding : an exploratory case of strategic communication
Siano, Alfonso; Palazzo, Maria - In: Journal of communication management : an international … 19 (2015) 1, pp. 102-116
Persistent link: https://www.econbiz.de/10010531057
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Communication management on social networking sites : Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages
Ruehl, Christopher Hendrik; Ingenhoff, Diana - In: Journal of communication management : an international … 19 (2015) 3, pp. 288-302
Persistent link: https://www.econbiz.de/10011448050
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What employees perceive as personal communication : results of a Q study on internal communication
Stehle, Helena - In: Journal of communication management 27 (2023) 3, pp. 414-431
Persistent link: https://www.econbiz.de/10014364064