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Diesseits von Markt und Gesellschaft : Selbst- und Fremdbild eines mittelständischen Unternehmens zwischen Imagepflege und Nutzenoptimierung

Wickenkamp, Volker - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003747612

Scrutinizing stakeholder thinking : orthodoxy or heterodoxy?

Balmer, John M. T.; Johansen, Trine S.; Nielsen, Anne … - In: International studies of management and organization 46 (2016) 4, pp. 205-215

Persistent link: https://www.econbiz.de/10011497583

Corporate Identity, Corporate Image und integrierte Kommunikation als Problembereiche des Marketing

Möhlenbruch, Dirk; Claus, Burghard; Schmieder, Ulf-Marten - 2000

Persistent link: https://www.econbiz.de/10001499878

Corporate Identity bei öffentlich-rechtlichen Rundfunkanstalten

Föll, Kerstin - 1995

Persistent link: https://www.econbiz.de/10000941977

Comparing blogs with print ads for corporate branding : the role of source credibility

Vinuales, Gema; Sheinin, Daniel A. - In: International journal of internet marketing and … 14 (2020) 2, pp. 168-183

Persistent link: https://www.econbiz.de/10012252814

Corporate reputation in the business ethics field : its relation with corporate identity, corporate image, and corporate social responsibility

Leiva, Ricardo; Ferrero, Ignacio; Calderón Cuadrado, Reyes - In: Corporate reputation review : an international journal 19 (2016) 4, pp. 299-315

Persistent link: https://www.econbiz.de/10011602518

The end of silence? : qualitative findings on corporate auditory identity form the UK

Bartholmé, Roland H.; Melewar, T. C. - In: Journal of marketing communications 22 (2016) 4, pp. 419-436

Persistent link: https://www.econbiz.de/10011612608

Corporate social responsibility and investor's intention to invest : analyzing the role of corporate identity and corporate image

Hussain, Nazakat; Javed, Basharat; Sarmad, Muhammad - In: Pakistan journal of commerce and social sciences 13 (2019) 1, pp. 150-164

This study explores the relationship between corporate social responsibility (CSR) and investor intention's to invest under the indirect mediating mechanism of corporate identity and corporate image. The data were collected in time lags under case study method by using adopted / adapted...

Persistent link: https://www.econbiz.de/10012001048

Selling the brand inside : corporate image, corporate identity and employer brand : case study of I-SEC Netherlands B.V.

Malik, Muhammad Shaukat; Aslam, Sadia; Aslam, Surayya - In: International journal of business performance management 19 (2018) 3, pp. 371-384

Persistent link: https://www.econbiz.de/10011925792

Corporate rebranding: effects of corporate visual identity changes on employees and consumers

Bolhuis, Wendy; Jong, Menno D. T. de; Bosch, Annette L. … - In: Journal of marketing communications 24 (2018) 1, pp. 3-16

Persistent link: https://www.econbiz.de/10011852908