Purpose – The purpose of this paper is to highlight the ongoing misapplication of the Hofstede and GLOBE national …/methodology/approach – The methodology used by Hofstede and GLOBE in their calculation of national culture dimensions is discussed together with … the implications. Findings – The consequences of the national nature of the Hofstede and GLOBE national culture dimensions …

Purpose – To comment on Brewer and Venaik's review of the misapplication of the national culture dimensions of Hofstede … and GLOBE at the individual and other sub‐national levels. This paper supports and extends their critique. Design …

, and a generic formula is proposed. Subsequently, the generic formula is applied to Schwartz's and Hofstede's frameworks …. Moreover, based on the generic formula it is understood that collectivism/individualism and power distance in Hofstede …