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Globalization with Chinese cha...
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China
117
Multinationales Unternehmen
66
Transnational corporation
62
Franchising
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Auslandsinvestition
43
Globalisierung
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English
402
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German
56
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Alon, Ilan
325
Lattemann, Christoph
109
Fetscherin, Marc
97
McIntyre, John R.
55
Zhang, Wenxian
25
Robra-Bissantz, Susanne
20
Toncar, Mark
13
Sardy, Marc
12
Li, Shaomin
11
Herbert, Theodore T.
10
Jiao, Hao
10
Kupke, Sören
10
Michalke, Simon
10
Shoham, Amir
9
Spigarelli, Francesca
9
Ivanaj, Vera
8
Madanoglu, Melih
8
Munoz, J. Mark
8
Cui, Yu
7
Stieglitz, Stefan
7
Vianelli, Donata
7
Bretas, Vanessa P. G.
6
Chang, Julian
6
Ivanaj, Silvester
6
Johnson, James P.
6
Littrell, Romie F.
6
McKee, David L.
6
Ni, Liqiang
6
Pillania, Rajesh K.
6
Bahoo, Salman
5
Feng, Xiaobing
5
Gomolka, Johannes
5
Guerrero, Ricardo
5
Lohrenz, Lisa
5
Misati, Everlyne
5
Mitchell, Matthew C.
5
Munim, Ziaul Haque
5
Paltrinieri, Andrea
5
Sandrock, Jörg
5
Taras, Vasyl
5
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Edward Elgar Publishing
3
Universität Bern / Institut für Wirtschaftsinformatik
2
Annual China Goes Global Conference Pandemic, Globalization and China <2020, Online>
1
Conference on Technology Transfer in the Modern World <1984, Atlanta, Ga.>
1
Georgia Institute of Technology
1
Potsdamer Multimediakonferenz <1, 2004, Potsdam>
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Technische Universität Braunschweig
1
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HMD : Praxis der Wirtschaftsinformatik
17
Thunderbird international business review
15
Franchising globally : innovation, learning and imitation
12
Service franchising : a global perspective
12
International Journal of Emerging Markets
11
International journal of business and globalisation : IJBG
10
European journal of international management : EJIM
9
International journal of business and emerging markets : IJBEM
8
International journal of emerging markets
8
Journal of Product & Brand Management
8
Journal of business research : JBR
8
Competitiveness review : an international business journal incorporating Journal of global competitiveness
7
International business review : the official journal of the European International Business Academy
7
International journal of Chinese culture and management : IJCCM
7
Multinational Business Review
7
Multinational business review
7
HMD Praxis der Wirtschaftsinformatik
6
Business horizons
5
Competitiveness Review: An International Business Journal
5
International Marketing Review
5
International marketing review
5
Palgrave studies of internationalization in emerging markets
5
The journal of product & brand management
5
Arbeitsbericht / Institut für Wirtschaftsinformatik der Universität Bern
4
Chinese Management Studies
4
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
4
Edward Elgar E-Book Archive
4
European journal of marketing : EJM
4
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
4
Global Business and Organizational Excellence
4
Journal of Business Strategy
4
Journal of international consumer marketing
4
Palgrave Studies of Internationalization in Emerging Markets
4
Springer eBook Collection
4
SpringerLink / Bücher
4
The journal of brand management : an international journal
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
3
Business Horizons
3
Global business and organizational excellence : a review of research & best practices
3
International Journal of Emerging Markets Ser.
3
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Source
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ECONIS (ZBW)
334
OLC EcoSci
83
Other ZBW resources
65
RePEc
19
USB Cologne (EcoSocSci)
18
EconStor
9
BASE
4
USB Cologne (business full texts)
3
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131
A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
Saved in:
132
Corporate branding : an interdisciplinary literature review
Fetscherin, Marc
;
Usunier, Jean-Claude
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 733-753
Persistent link: https://www.econbiz.de/10009567635
Saved in:
133
Comparative study of digital rights management systems for music and text files
Fetscherin, Marc
(
contributor
);
Schmid, Matthias
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002527800
Saved in:
134
Ein Peer-to-Peer-basiertes Geschäftsmodell für den digitalen Vertrieb von Musik
Fetscherin, Marc
;
Buhse, Willms
;
Reinke, Alexander
-
2004
Persistent link: https://www.econbiz.de/10002547903
Saved in:
135
The application of digital rights management systems in the music industry : an empirical investigation
Fetscherin, Marc
;
Schmid, Matthias
-
2003
Persistent link: https://www.econbiz.de/10002547904
Saved in:
136
Music piracy on peer-to-peer networks
Fetscherin, Marc
;
Zaugg, Sabrina
-
2003
Persistent link: https://www.econbiz.de/10002547906
Saved in:
137
CEO branding : theory and practice
Fetscherin, Marc
(
contributor
)
-
2015
pt. 1. CEO branding process -- pt. 2. CEO reputation and firm performance or reputation -- pt. 3. CEO personality and firm performance or reputation -- pt. 4. The CEO (person) and firm performance or reputation.
Persistent link: https://www.econbiz.de/10013183350
Saved in:
138
Brand love : investigating two alternative love relationships
Fetscherin, Marc
;
Dato-on, Mary Conway
- In:
Consumer-brand relationships : theory and practice
,
(pp. 151-164)
.
2012
Persistent link: https://www.econbiz.de/10009739832
Saved in:
139
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
140
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
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