A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Year of publication: |
2012
|
---|---|
Authors: | Toncar, Mark ; Fetscherin, Marc |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 52-72
|
Subject: | Printwerbung | Print advertising | Werbewirkung | Advertising effects | Parfüm | Perfume |
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