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New paradigm – IMC – under fir...
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Kitchen, Philip J.
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Foroudi, Pantea
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McColl, Rod
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Truong, Yann
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Integrated brand marketing and measuring returns
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Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
2
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
3
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
4
Marketing communications
Kitchen, Philip J.
- In:
A reader in marketing communications
,
(pp. 1-9)
.
2005
Persistent link: https://www.econbiz.de/10003292715
Saved in:
5
Editorial stance on the future of marketing: critical 21st-century perspectives
Kitchen, Philip J.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 1-11)
.
2003
Persistent link: https://www.econbiz.de/10001737354
Saved in:
6
Drawing the strands together
Kitchen, Philip J.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 163-172)
.
2003
Persistent link: https://www.econbiz.de/10001737376
Saved in:
7
A meeeting of minds
Kitchen, Philip J.
- In:
The future of marketing : critical 21st century perspectives
,
(pp. 173-179)
.
2003
Persistent link: https://www.econbiz.de/10001737378
Saved in:
8
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
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9
Diversity, dimensionality, distinctiveness
Kitchen, Philip J.
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
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10
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
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