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The mal practice of marketing management

Thomas, Michael J. - In: Marketing Intelligence & Planning 24 (2006) 2, pp. 96-101

Purpose – To draw lessons from Peter Ducker's change of heart during the half‐century between The Practice of Management in 1954 and his death in 2005. Design/methodology/approach – Commissioned for the viewpoint series, with permission to think aloud. Findings – Concludes that marketing...

Persistent link: https://www.econbiz.de/10014946002

Good marketers know the score

McDonald, Malcolm - In: Marketing Intelligence & Planning 24 (2006) 2, pp. 102-105

Purpose – The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The mal practice of marketing management”. Design/methodology/approach – The paper offers a “comradely counterpoint” to Thomas's Viewpoint, discussing such topics as consumer sovereignty,...

Persistent link: https://www.econbiz.de/10014946003

Examining the theoretical inspirations of a management guru

Kiessling, Timothy S.; Glenn Richey, R. - In: Management Decision 42 (2004) 10, pp. 1269-1283

This manuscript discusses the contributions of Peter F. Drucker and the seminal influences on his logic made by the Austrian School of Economics. According to our research, Drucker focused on four critical elements of the Austrian School: an interdisciplinary approach and philosophical...

Persistent link: https://www.econbiz.de/10014932529

Management know‐how transfer to Saudi Arabia: a survey of Saudi managers

Yavas, Ugur - In: Industrial Management & Data Systems 97 (1997) 7, pp. 280-286

Considers the effectiveness of foreign business education as a conduit for management know‐how transfer to Saudi Arabia …

Persistent link: https://www.econbiz.de/10014824721

The adoption of management paradigms in Finnish management research 1937‐2007

Seeck, Hannele; Laakso, Aino - In: Journal of Management History 16 (2010) 2, pp. 174-194

management education, as depicted by course descriptions obtained from the study guides of eight main Finnish academic … institutions that provide graduate level education in management. Findings – Management research and management education do not … upswings in their patterns of use, on average a decade earlier in management research than in education. Originality/value – As …

Persistent link: https://www.econbiz.de/10014884843

Leading students through the management theory jungle by following the path of the seminal theorists

Lemak, David J. - In: Management Decision 42 (2004) 10, pp. 1309-1325

The “management theory jungle” described by Koontz appears to be overrun with even more theoretical undergrowth than when he wrote his seminal critiques of the state of this body of knowledge more than 40 years ago. This article endeavors to provide a clear and fairly narrow path through...

Persistent link: https://www.econbiz.de/10014932532