A window on young Bob Lusch : reflections of an early student
Year of publication: |
2020
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Authors: | Serpkenci, Ray R. |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 3, p. 305-308
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Subject: | Robert F. Lusch | academic marketing | critical thinking | education | leading academics in macromarketing | marketing education | marketing theory | service-dominant logic | value co-creation | educator | Marketingtheorie | Marketing theory | Service-Dominant Logic | Service-dominant logic | Wirtschaftsstudium | Graduate economics education | Studierende | Students | Marketing | Betriebswirtschaftsstudium | Graduate business education |
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