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The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

Persistent link: https://www.econbiz.de/10012130322

A structural relationship model of factors affecting customer loyalty for retail convenience store business in Bangkok, Thailand

Ratana Klankaew; Vinai Panjakajornsak - In: Journal for global business advancement : JGBA 10 (2017) 4, pp. 349-369

Persistent link: https://www.econbiz.de/10011817853

Product development and customer loyalty : the mediating role of visual branding

Kankam, George; Aryeetey, Henry Okai; Adubah, Daniel Ato - In: Journal of business and economic analysis : (JBEA) 5 (2022) 3, pp. 301-318

This paper brings to light the powerful connection of visual branding of a product leading to customer loyalty. Thus, the visual impact of a product from the concept level, early sketches to trademarked logos, complements of branding approach, or the final endorsement level. The study relied on...

Persistent link: https://www.econbiz.de/10014461494

An analysis of operations-oriented drivers of customer loyalty for two service channels

Prud'homme, Andrea M.; Boyer, Kenneth K.; Hult, G. Tomas M. - In: Direct marketing : an international journal 1 (2007) 2, pp. 78-101

Persistent link: https://www.econbiz.de/10003936938

The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context

Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10009007096

How habits, social ties, and economic switching barriers affect customer loyalty in contractual service settings

Woisetschläger, David; Lentz, Patrick; Evanschitzky, Heiner - In: Journal of business research : JBR 64 (2011) 8, pp. 800-808

Persistent link: https://www.econbiz.de/10009229009

The effects of service failures and recovery on customer loyalty in e-services : an empirical investigation

Sousa, Rui; Voss, Christopher A. - In: International journal of operations & production … 29 (2009) 8, pp. 834-864

Persistent link: https://www.econbiz.de/10009523754

Antecedents of the client's trust in low- versus high-consequence decisions

Terres, Mellina da Silva; Santos, Christiane Pizzutti dos; … - In: The journal of services marketing 29 (2015) 1, pp. 26-37

Persistent link: https://www.econbiz.de/10010531133

Corporate social responsibility and customer loyalty : exploring the role of identification, satisfaction and type of company

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The journal of services marketing 29 (2015) 1, pp. 15-25

Persistent link: https://www.econbiz.de/10010531150

The relative contribution of love and trust towards customer loyalty

Chen, Shu-Ching; Quester, Pascale G. - In: Australasian marketing journal 23 (2015) 1, pp. 13-18

Persistent link: https://www.econbiz.de/10011284767