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Recency effects in the buffering of negative news by corporate social responsibility advertising

Han, Joon Hye; Davies, Gary; Grimes, Anthony - In: Corporate Communications: An International Journal 26 (2020) 2, pp. 382-402

Purpose: Drawing from the theory of how relevant items are processed in memory when making judgements, this study aims to test for recency effects between CSR advertising and related, negative news on how a company is perceived and the explanatory roles of environmentalism, attribution and both...

Persistent link: https://www.econbiz.de/10012411216

Profiling the capabilities of SMEs to compete internationally

Grimes, Anthony; Doole, Isobel; Kitchen, Philip J. - In: Journal of small business and enterprise development 14 (2007) 1, pp. 64-80

Persistent link: https://www.econbiz.de/10003435997

Researching mere exposure effects to advertising : theoretical foundations and methodological implications

Grimes, Anthony; Kitchen, Philip J. - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 191-219

Persistent link: https://www.econbiz.de/10003436721

Involvement and the influence of online third-party endorsements

Williams, Russell; Grimes, Anthony - In: International journal of internet marketing and … 6 (2010) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10003938231

Memory enhances the mere exposure effect

Stafford, Tom; Grimes, Anthony - In: Psychology & marketing 29 (2012) 12, pp. 995-1003

Persistent link: https://www.econbiz.de/10009691195

A typology of consumers based on money attitudes after major recession

Hampson, Daniel P.; Grimes, Anthony; Banister, Emma; … - In: Journal of business research : JBR 91 (2018), pp. 159-168

Persistent link: https://www.econbiz.de/10011902879

Stepping out of the shadows : supporting actors' strategies for managing end-user experiences in service ecosystems

Story, Victoria; Zolkiewski, Judy; Verleye, Katrien; … - In: Journal of business research : JBR 116 (2020), pp. 401-411

Persistent link: https://www.econbiz.de/10012257633

How claim specificity can improve claim credibility in green advertising : measures that can boost outcomes from environmental product claims

Ganz, Benjamin; Grimes, Anthony - In: Journal of advertising research 58 (2018) 4, pp. 476-486

Persistent link: https://www.econbiz.de/10011966631

Are we listening and learning? Understanding the nature of hemispherical lateralisation and its application to marketing

Grimes, Anthony - In: International journal of market research : JMRS ; the … 48 (2006) 4, pp. 439-458

Persistent link: https://www.econbiz.de/10007289187

Researching mere exposure effects to advertising: Theoretical foundations and methodological implications

Grimes, Anthony; Kitchen, Philip J. - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 191-220

Persistent link: https://www.econbiz.de/10007613968