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Mobile advertising : supercharge your brand in the exploding wireless market
Sharma, Chetan; Herzog, Joe; Melfi, Victor - 2008
Persistent link: https://www.econbiz.de/10004907306
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Development of a web‐based mobile airline ticketing model with usability features
Wei, June; Ozok, Ant - In: Industrial Management & Data Systems 105 (2005) 9, pp. 1261-1277
Purpose – Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce....
Persistent link: https://www.econbiz.de/10014823927
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Strategy‐driven B2B promotions
Hellman, Karl - In: Journal of Business & Industrial Marketing 20 (2005) 1, pp. 4-11
Purpose – Typically, business‐to‐business (B2B) promotions are price cuts that drain profits and erode brand equity for the sake of short‐term volume gains. This paper shows how to elevate B2B promotions to a central place in implementing strategy – creating extra value for customers,...
Persistent link: https://www.econbiz.de/10014842757
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Researching Customer Satisfaction and Loyalty: How to Find out What People Really Think
Goncalves, Karen P. - In: Journal of Consumer Marketing 23 (2006) 3, pp. 173-173
Persistent link: https://www.econbiz.de/10014848530
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Marketing knowledge myopia
November, Peter - In: European Business Review 20 (2008) 5, pp. 435-457
Purpose – The purpose of this paper is to examine whether or not marketing academics practise what they preach. Are they marketing‐oriented in their main business of knowledge creation and dissemination? Design/methodology/approach – The epistemological marketing literature and performance...
Persistent link: https://www.econbiz.de/10014713296
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Corporate governance and strategic information on the internet: A study of Spanish listed companies
Sánchez, Isabel-María García; Domínguez, Luis Rodríguez - In: Accounting, Auditing & Accountability Journal 24 (2011) May, pp. 471-501
internet. Findings – The results indicate that Spanish companies, on average, give out little strategic information, mainly … characteristics can affect the disclosure of strategic information on the internet. …
Persistent link: https://www.econbiz.de/10009274299
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Online talk: does it matter?
Sabherwal, Sanjiv; Sarkar, Salil K.; Zhang, Ying - In: Managerial Finance 34 (2008), pp. 423-436
Purpose -The purpose of this paper is to examine stocks that are most actively discussed by online posters and see if the messages posted about these stocks have information or if they are just noise. Design/methodology/approach - This study uses messages posted on TheLion.com, which reports a...
Persistent link: https://www.econbiz.de/10010814839
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Business reporting on the internet in Malaysia and Singapore
Iqbal Khadaroo, M. - In: Corporate Communications: An International Journal 10 (2005) 1, pp. 58-68
Purpose – To compare the internet reporting practices of Malaysian listed companies with those in Singapore. To examine … were making better use of the potential the internet had to offer compared with companies based in Malaysia. Research … limitations/implications – Internet reporting practices of listed companies in Malaysia and Singapore only were compared …
Persistent link: https://www.econbiz.de/10014691602
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Scientific publishing: a case study of Libyan scientists
Mahmood, Intesar; Rowley, Jennifer; Hartley, Richard - In: Aslib Proceedings 61 (2009) 4, pp. 380-393
Purpose – The paper aims to report on a research project that explores the extent and scope of scientific publishing, communication, and collaboration amongst Libyan scientists. Design/methodology/approach – The paper commences with a literature review on scientific communication and...
Persistent link: https://www.econbiz.de/10014671605
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The internet and possibilities for counter accounts: some reflections
Sikka, Prem - In: Accounting, Auditing & Accountability Journal 19 (2006) 5, pp. 759-769
Purpose – The purpose of this paper is to extend the debate about the emancipatory potential of the internet by … locates the internet within the politics of neoliberalism. Findings – The internet is just another technology and its use and … influence depend on the social and political contexts. The internet is not seen as a panacea but rather as a communicative …
Persistent link: https://www.econbiz.de/10014641081