, specifically, to determine what differences exist in the portrayals of women in advertising featured in magazines targeted to men … versus magazines targeted to women. This paper is based on several advertisements taken from magazines such as Vogue … present in advertising help perpetuate negative stereotypes about women and enforce traditional gender roles. …

women commercial pilots have encountered with their male colleagues and management. Design/methodology/approach – Interviews … were carried out with 20 women commercial airline pilots: 17 women were currently airline pilots, or were previously … airline pilots and resigned and three women were flying instructors. There were nine different UK airlines for which the women …

Purpose – The primary goal of this study is to examine how services advertising strategy relates to the prevalence of …. Originality/value – The paper considers services advertising strategy in light of changes in the make‐up of the US population. It … applies the same theoretical approach to explain differences in the frequency of minority portrayals in services advertising …

advertising, consumers constantly need to ask: Are their advertisements truthful, do they obey government regulations – and do …

-funded media associated with China's accession to the World Trade Organisation (WTO). It argues that advertising services are an … impact of competition unleashed by internationalisation on key creative industries sectors, including media and advertising …. Two case studies illustrate the roles and limits of advertising in this complex process and, more broadly, in the …

point of comparison. Originality/value – Young women do compare themselves with models used in advertising. They recognize … average weight women in advertising but do not make the same types of comparisons with these models, suggesting that the use …Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate …

/methodology/approach – Following the classification suggested by Levin et al. , the frequency and nature of message framing in magazine advertising is … explored using a content analysis of 2,864 advertisements in a sample of popular US magazines. Findings – Results suggest a … used positive framing in almost all advertising messages. Further, the use of attribute framing and combined attribute and …

/implications – It is important to take into consideration the limitations of the study with regard to the advertising medium (magazines … study suggest to international advertisers that in developing their advertising campaigns for international markets it is …) and the products advertised. The study was restricted to selected magazines and products; other media such as TV and other …