Purpose – The purpose of this paper is to examine brand familiarity, extrinsic attributes, self‐confidence, perceived quality and six dimensions of perceived risk for their effects on purchase intentions between the prototypical and me‐too brands of MP3 players. Design/methodology/approach...

Purpose – The purpose of this paper is to examine the effects of economic nationalism and consumer ethnocentrism in the form of country of origin (COO) cues specifically “Made in […]” and “Owned by […]” on the product judgement of bi-national wine brands (brands with multiple...

Purpose – The purpose of this paper is to explore student perceptions of the internationalised learning environment across a particular university's home and offshore campuses. It addresses three research questions namely: what constitutes the internationalised learning environment for...

Purpose – The purpose of this paper is to identify the key antecedents of attitude towards electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents of attitudes towards e-deals....

Purpose The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in...

Purpose The purpose of this paper is to explore the existence of consumers’ need for uniqueness (CNFU) and status consumption (SC) in Generation Y (Gen Y). In exploring such, the equivalency of each construct (measurement invariance and population heterogeneity) is examined across early and...

Purpose – The purpose of this paper is to examine the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Design/methodology/approach – Convenience sampling method is to be employed and a self‐administered...

Purpose – This paper aims to explore the demographic and psychographic characteristics of Bruneians in relation to charitable donation behaviour. Design/methodology/approach – Data were collected via an intercept approach at five major intersections of the central business district in the...

Investigates the influence of physical attractiveness of endorsers in print advertisements to consumer purchase intention. Studies two products and suggests that an openly stated desire by an attractive endorser to influence the views of the audience is more effective for high involvement...