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Memorization of sport sponsorship activities: the case of the German Bundesliga

Breuer, Christoph; Rumpf, Christopher - In: Sport, Business and Management: An International Journal 1 (2011) 3, pp. 284-293

Purpose – The purpose of this paper is to investigate the impact on consumers' memory for sponsor brands while watching … exposure produces additional recall the amount of on screen clutter significantly affects memory in a negative direction. Brand …

Persistent link: https://www.econbiz.de/10015006743

Actual self‐concept versus ideal self‐concept

Abel, Jeremy I.; Buff, Cheryl L.; O’Neill, John C. - In: Sport, Business and Management: An International Journal 3 (2013) 1, pp. 78-96

Purpose – The purpose of this research is to investigate the extent to which actual and ideal self‐congruities (image) are associated with health club patronage, a conspicuous consumption situation. Previous studies which have examined the applicability of the image congruence hypothesis to...

Persistent link: https://www.econbiz.de/10015006763

Determinants of sport-related expenditure of golf players and differences between light and heavy spenders

Hallmann, Kirstin; Wicker, Pamela - In: Sport, Business and Management: An International Journal 5 (2015) 2, pp. 121-138

Purpose – Although participation in golf has increased in several countries and is associated with an evolving golf industry, research on golf and golf players is rather limited. Therefore, the purpose of this paper is to analyse the sport-related expenditure of golfers and diferences of heavy...

Persistent link: https://www.econbiz.de/10015006972

Merchandise sales rank in professional sport

O'Reilly, Norm; Foster, George; Murray, Ryan; Shimizu, … - In: Sport, Business and Management: An International Journal 5 (2015) 4, pp. 307-324

Purpose – The purchase drivers of merchandise sales rank in professional sport are examined at both a conceptual and an empirical level. The paper aims to discuss these issues. Design/methodology/approach – A database was constructed for all 30 clubs in the National Hockey League based on a...

Persistent link: https://www.econbiz.de/10015007007

The hybrid consumer: exploring hybrid consumption behaviour

Ehrnrooth, Hanna; Gronroos, Christian - In: Management Decision 51 (2013) 9, pp. 1793-1820

Purpose – The article aims to explore hybrid consumption behaviour as an emergent consumption pattern that may make conventional consumer stereotypes outdated. Design/methodology/approach – The study is an exploratory study in urban environments using qualitative, semi-structured and...

Persistent link: https://www.econbiz.de/10014936445

Measuring young consumers’ sustainable consumption behavior: development and validation of the YCSCB scale

Fischer, Daniel; Böhme, Tina; Geiger, Sonja Maria - In: Young Consumers 18 (2017) 3, pp. 312-326

behaviors with intentions, attitudes or values) and is impact-oriented in terms of sustainability relevance. …

Persistent link: https://www.econbiz.de/10015044480

Self expression versus the environment: attitudes in conflict

Parker, Lukas; Aleti Watne, Torgeir; Brennan, Linda; … - In: Young Consumers 15 (2014) 2, pp. 138-152

Purpose – This paper aims to present the findings of a survey into attitudes towards the environment and the pro … friendly products, this represents at least two key challenges: first, to try to shift the attitudes of young adult consumers …

Persistent link: https://www.econbiz.de/10015044541

Determinants of personal factors in influencing the buying behavior of consumers in sales promotion: a case of fashion industry

Rehman, Fazal ur; Bin Md Yusoff, Rosman; Bin Mohamed … - In: Young Consumers 18 (2017) 4, pp. 408-424

Purpose This study aims to investigate the influence of personal factors on the buying behavior of consumers with the intentions of sales promotion in the fashion industry. Precisely, it focuses on the marketing techniques and practices in sales promotion activities to influence the buying...

Persistent link: https://www.econbiz.de/10015044550

Does message content matter in negative publicity? A study with young athletes emulating pros

Özdinç, Yalim; Özdinç, Özlem - In: Young Consumers 16 (2015) 3, pp. 332-347

Purpose – This study aims to examine changes in the strength of attachment to role models (strong, weak) and in the levels of commitment to the brands endorsed by role models (high, moderate, low) by exposing young athletes emulating sport stars to celebrity-engendered negative messages...

Persistent link: https://www.econbiz.de/10015044631

How children make purchase decisions: behaviour of the cued processors

Mau, Gunnar; Schuhen, Michael; Steinmann, Sascha; … - In: Young Consumers 17 (2016) 2, pp. 111-126

Purpose This paper aims to analyse how children behave during a purchasing process in a simulated shop and how they put their goals into effect at the Point of Sale (POS). The focus of this research is children in Germany aged between 8 and 10 years. The results reveal answers to the following...

Persistent link: https://www.econbiz.de/10015044664