This is the web appendix for our manuscript forthcoming in the European Journal of Marketing. We demonstrate that constructing definitions using both ‘and’ and ‘or’ increases the ambiguity and vagueness of the construct’s meaning. The most frequently used conjunction is ‘and’ which...

Purpose The purpose of the this paper is to correct a deficiency in the published literature by examining the share price performance of firms that own high-value brands in uptrending, downtrending and sideways markets. Design/methodology/approach The authors examined stock price performance for...

Purpose: The purpose of this paper is to propose future directions for research into stories and metaphors as concise communication tools that are particularly salient for the fast pace of today’s retail sales environment. Design/methodology/approach: A cross disciplinary approach is taken to...